Diesel needed a cutting edge way to enhance its provocative advertising campaign 'Be Stupid'
Comtech, using the never.no Interactivity Suite build an interactive campaign that encouraged the public to send in their "stupid" picture via MMS for a chance to win 5000 krones. The images received were instantly published to the in store digital signage and Diesel Facebook fan page.
The campaign was a success. Comtech went on win the POPAI award for best interactive campaign.