History Channel – Vikings

HISTORY Channel UK invited Vikings viewers to send in their best Viking impressions for a chance to star in personalised promos for broadcast.

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The Project:

To promote the upcoming series of multi-award-winning Vikings, the History Channel produced a selection or promo idents broadcast on their linear channel. Fans of the show were asked to film themselves and share their clip on social for a chance to be featured in the dynamic TV spot. Using Bee-On producers sourced a selection of viewer videos, selected the best ones and published in near-real-time for the broadcast and online.

Production:

Fans are encouraged to unleash their inner Viking and Tweet their clip using hashtag #VikingsUK. Each Tuesday during the show, the best video is shown on air as HISTORY’s Viking Of The Week.

Never.no’s cloud-based data display platform, Bee-On was used to collect the incoming social content and moderate the videos. Producers previewed the socially-enhanced clips before rendering unique broadcast-ready versions within minutes.

Results

Producers received 100s of entries shared on social and created a hot conversation as fans and viewers alike discussed the upcoming series. Managed from a web browser, Bee-On integrated seamlessly into the production workflow.

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