NENT Group – Euro2020

NENT Group attained the rights to broadcast live coverage of the Euro2020 and turned to Bee-On to provide real-time social reaction of fans.

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The Project:

NENT Group attained the rights to broadcast live coverage of the Euro2020 Finals in the summer of 2021, and turned to Bee-On to provide real-time social reaction of fans in the stadium and at home. Integrated into the broadcast graphics hardware, Bee-On powered the delivery of images and comments from a range of social platforms, and into the live feed as graphic overlays.

The Challenge:

With the excitement of four matches played at the Parken Stadium in Copenhagen, and the Danish International team reaching the finals, The Nordic-based broadcaster had a clear goal of entertaining football fans and immerse viewers at home, with social media being the go-to platform to invite interaction.

Production:

A tournament never to forget for the Dane’s and football fans across Europe, NENT utilised Bee-On’s toolset and enhanced the experience of the international team’s journey to the Semi Finals. Throughout the analysis from the hosts and highlights of each match, the digital producer used match-related hashtags to search for interesting comments and images from the general public, ex-players, and even fans sharing their experience in the stadium.

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