UEFA and Never.no partnered to deliver fan interaction for the Champions League Final by displaying social posts on the stadium screens.Contact Us
Never.no and UEFA partner to deliver fan interaction for The Champions League Final at Wembley.The UEFA Champions League final has worldwide appeal, with hundreds of millions of fans across the globe enjoying the world’s most-watched annual sporting event on television and social media platforms.
The final between FC Bayern München & Borussia Dortmund was aired in more than 200 countries to an estimated global average audience of 150 million, and a projected global unique reach of over 360 million viewers.
UEFA recognise the importance of digital channels, in particular social media, for driving engagement.
The UEFA Champions League continues to be the prime driver of traffic to UEFA.com, with a 13% year-on-year growth in visits and 25% in visitors to the competition’s homepage. Social channels such as Twitter, Facebook, Google+ and YouTube drive the growth in UEFA.com traffic with 22m followers. These levels of interaction send a very clear message to advertisers and commercial partners – UEFA gets digital and social, know how to engage fans and understand how engagement with fans is essential to enable competitive advantage for partners.
Never.no enabled UEFA to further expand its digital capability with innovations at the four-day UEFA Champions Festival and at Wembley Stadium. Over 1,000 tweets and posts from fans, VIPs & celebrities were displayed on two stadium screens before and after Bayern’s victory. never.no also provided interactions to the Wembley Stadium Hospitality & Concourse screens throughout the final.
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