Marketing isn’t about throwing as much as possible at a wall, crossing your fingers and hoping something sticks. In order for it to be successful, you need to carefully tailor and tweak to suit your different audiences and markets.
In a world of ads and brands pushing sales messages, user generated content is a lifeline for businesses. Your customers are your biggest fans and can even be your best salespeople, without any prompting from you. Sounds great, right?
It was great to join our partners Peach as they hosted a fantastic event in Sydney that explored the latest digital innovations and opportunities to ramp up efficiency, reach and impact.
Our CEO Scott features in an expansive cover story article in the latest edition of Euromedia magazine, alongside industry leading companies such as Sky, InSight TV, and MainStreaming, looking at the influence of social media within broadcast.
We have now delivered a range of international projects for MTV, NBC, Channel 4, and SBS as the need for interactive and dynamic broadcast content grows.
Australian broadcaster SBS has celebrated Eurovision audiences with fan commentary included as part of its coverage of the 64th Eurovision Song Contest in Israel.
So what a great time we had at NAB in Las Vegas Baby! – so many contacts made and so much going on with so many people that we met in the short space of time.
Watching live sport creates an experience unlike anything else. Whether fans are watching via traditional TV, digital stream or attending an event in person, they’re showing that they’re some of the most passionate audiences out there.
It’s been an exciting few weeks here at never.no with the announcement of our very own Real-Time Social Graphics solution, providing advanced visualisation for live streaming, broadcast, digital signage and events.
Election season is an exciting time in TV and media and politicians and journalists aren’t the only ones with interesting stories to tell. There’s opportunity to ask the public what’s important, to listen and acknowledge them by having audience feedback included as part of the coverage.