MTV and Warner lead IBC Accelerator Challenge
June 24, 2020
Audience engagement takes a step forward as MTV and Warner Music lead inaugural IBC Accelerator Challenge.
Never.no’s creative and technical teams will be joining forces with industry giants and BAFTA winning digital studio Joi Polloi, for an exciting new conceptual project delivering an interactive live music talent show.
New for 2020, IBC recently launched the IBC Accelerator Programme – open to companies of all sizes, the programme brings vendors and solution providers together to create a solution for a real-life challenge. Led by broadcasters, platforms, studios and content owners as ‘Champions’, the project will be developed over an intensive project path, culminating in innovative solutions that will be showcased as proof of concepts at a virtual IBC2020.
‘The music industry, together with the live broadcast sector has a track record of innovation in new talent discovery that goes back decades. The speed of evolution in today’s new digital platforms and formats offers dramatic new potential to push interactivity and excitement to the max, meeting the ever-growing demands of unsigned musicians and artists who want to showcase their talent to the world, compete in an open digital forum, and enjoy the talents of others.
Exploiting the potential of new technologies, particularly AI and AR in a live, and dynamic platform, this Challenge aims to develop the next generation digital talent showcase for aspiring and ambitious artists – Championed by a world-leading music label (Warner Music) and the renown pioneer in music broadcasting (Viacom/MTV).’
Our intuitive cloud-based solution, Bee-On has been developed with over 20 years’ experience in helping content providers enhance viewers’ experience and boost audience engagement across digital, broadcast and social channels. We’ll be offering our expertise within this field to help deliver a truly innovative and highly interactive project. Connected to partners in media content delivery and graphics integration, our diverse and experienced team will bring a solution orientated mindset and ethic to the development of the proof of concept.
Commercial Director Ed Abis shares Never.no’s excitement, “IBC’s Accelerator Challenge is a fantastic opportunity to work with major media organisations to understand their challenges and strategy in producing and delivering engaging content for their audience”. Ed adds, “We’re excited to get on board and showcase our abilities to a wider audience via IBC’s platform and create real-life active projects alongside Viacom / MTV, Warner Music and Joi Polloi.”