Dynamic Advertising Campaigns
Bring Your Customers Into the Heart Of Your Campaign with our Dynamic Advertising Campaigns
Create dynamic and personalised advertising content incorporating UGC and boost viewer engagement beyond broadcast or digital streams.
Utilise real-time social content, including images, videos, comments, or results such as polls and competition results; integrate into traditional live TV or digital ad campaigns, real-time to your advertising playlist.
Amplify your viewers’ voice with their content and make every version fresh, personal and unique – creating truly personalised addressable, dynamic advertising that will go viral! Drive better viewership, engagement, brand awareness and purchase intention. Bee-On is the solution to spark conversations and organic engagement with personalised auto-response capabilities, including messaging chats bots.
Extend your campaigns like never before and reward engaged fans with your campaigns by sharing brand updates, exclusive content and instant special offers.
Dynamic Advertising Campaigns include examples by NBC, Bonami and Specsavers.
Generate unique videos including viewer interactions, seamlessly weaving real-time Audience Generated Content into the Advertising experience
Integrated with Peach’s global ad delivery network for enhanced campaign management support and clearance criteria compliance
Engage and reward participants with personalised auto-responses and drive the organic reach of your campaign through proven sharing strategies
Connect directly with broadcast playout & traffic systems to enable last-second changes of copy and content
Manage sponsored social competitions with random winner selection, fully compliant reporting and full winner fact-check processes
Analyse and measure engagement volume, content type, and key influencers via native reports
Lego Builds Massive Jurassic Worlds
US‘ NBC used Bee-On to create dynamic ad spots for the ‘LEGO Jurassic World Secret Exhibit’ show. The campaign was seen by over 2 million US viewers and gave audiences the chance to interact with the show sharing their LEGO creations.
Viewers responded to the call-to-action via social media, and Bee-On was used to aggregate incoming UGC. Selected photos were seamlessly integrated into the video template and rendered in broadcast-quality in minutes.
More about the campaign here.
Bonami Shares Unique Daily Offers with TV Viewers
Czech online retailer Bonami wanted to use their TV Ad inventory to air calls to action impacting their sales pipeline during a 6-week campaign.
The creative was fine-tuned for sharing and amplify unique offer codes, created daily, expiring within 24 hours. Never.no and Peach’s unique partnership expedited the creation and delivery of new TVC’s within the same day, saving time and allowing Bonami to decide creative on the go based on current stock and shopping trends – just hours before airing each Ad.
See how we did it here.
Specsavers Creates Truly Dynamic Messaging TVC Campaign
Never.no, media agency Manning Gottlieb and Specsavers delivered an innovative, award-winning TV campaign that ran across multiple UK networks.
The ads were part of the wider ‘More Important Than’ multi-channel campaign, conceived and executed by Specsavers’ in-house creative team to raise awareness of the importance of eye health.
Never.no worked with the Specsavers team producing the TV campaign, including QC, delivery and ad clearance. In addition to contextually-relevant ads, we created dynamic ads on the fly, reacting to daily news for immediate delivery and clear for air that evening.
Learn how we developed this campaign