Active Loop Television ran a photo-based competition on the big outdoor screens during the FIS Nordic World Ski Championships in Oslo
Al Aan TV wanted to increase audience connection and enable viewers to post their opinions via Twitter.
Al Jazeera English wanted a way to incorporate viewer questions, display Twitter, Facebook, and email comments; and conduct on-air polling during live coverage of the 9/11 memorial broadcast.
Viewers are increasingly demanding a Social TV experience and large sporting events present large amounts of relevant data not possible to display on screen.
Goals: Increase political coverage appeal to younger viewers. Increase audience participation with their political candidates.
ESPN producers wanted to pit the viewing audience against the in studio experts to find out who would make the play-offs.