Marketing isn’t about throwing as much as possible at a wall, crossing your fingers and hoping something sticks. In order for it to be successful, you need to carefully tailor and tweak to suit your different audiences and markets.
User generated content is a fantastic resource for every business out there. You’d be hard pressed to find a company that wouldn’t benefit from it in one way or another.
In a world of ads and brands pushing sales messages, user generated content is a lifeline for businesses. Your customers are your biggest fans and can even be your best salespeople, without any prompting from you. Sounds great, right?
Our CEO Scott features in an expansive cover story article in the latest edition of Euromedia magazine, alongside industry leading companies such as Sky, InSight TV, and MainStreaming, looking at the influence of social media within broadcast.
Watching live sport creates an experience unlike anything else. Whether fans are watching via traditional TV, digital stream or attending an event in person, they’re showing that they’re some of the most passionate audiences out there.