Peston: ITV’s Political Show Powered by Social Media
May 12, 2020
Project: Audience participation is central to Peston, ITV’s flagship politics show (UK)
ITV’s Peston Show wants to incite viewer conversation around UK politics, extend user content beyond Twitter’s livestream and feature the audience’s comments in a big studio screen, where host Robert Peston highlights discussion points.
Producers need to locate relevant audience-generated Tweets, moderate, and publish in real time and straight into the production workflow with embedded media onto the shows’ large in-studio screen.
How we did it
ITV Studios has ample experience with Bee-On, our cloud-based solution. Our team worked with Kenziko, ITV’s touchscreen software provider, to integrate Bee-On – which includes fully-authorised API access to Twitter – into the show’s production workflow. There, Peston’s social producer was able to monitor and select viewer’s comments.
Peston airs on ITV at 1030 PM after the news, so it is important to keep broadcast quality standards consistent and ensure the content is moderated to filter trolls and irrelevant Tweets – a potentially embarrassing situation! Never.no went through a testing phase with the producers, using #Peston to aggregate relevant comments and line up Tweets into a timeline where profile details, location (where possible) and inappropriate content could be moderated and removed with ease.
Prepped and ready to go, the producers are confident can quickly and efficiently deliver appropriate content onto the big screen.
Robert Peston presents a fresh, intelligent and lively perspective on the big topics of the day, featuring major interviews with Westminster heavy hitters, topical guests and all the latest news and updates.
Throughout the week, and during the live show, Peston’s social media team create CTAs via @ITVPeston, engaging directly with their 60,000+ followers and creating conversations, gathering the sentiment across politics, throughout the week and during the live show.
Twitter is well suited to stream original live content and the most efficient bridge between content and audience. Producers push relevant Tweets to a large touch-screen display in the studio where co-host Anushka Asthana highlights the most interesting questions and comments, alongside recent stats and newspaper headlines.