There was a huge flurry of entries as people Tweeted their answers in the 5-minute window, making #PlayStationLive a trending hashtag across Europe that night.
Never.no’s Competition Management Module in Bee-On was used to manage the incoming Twitter entries and randomly select a winner from the correct entries. Making use of STORY’s Firehose/GNIP access meant Channel 4 could be certain they’d receive all entries, meeting their competition compliance requirements. They could also generate compliance reports at a click of a button whist measuring the impact, timing and contributor details using Bee-On’s Analyse feature.
Bee-On’s competition settings managed the max entry settings, making sure that while people could enter more than once, they couldn’t enter at an unfair level to other players.