Full Production & Live Interactions for LD:TV’s #StayAtHome Music Festival
June 9, 2020
Client: Long Division Festival
Remote production: Multi-platform Virtual Music Festival (UK)
The organizers of Wakefield’s annual Long Division Festival created a special three-day online music festival – LD:TV – to celebrate the 10th anniversary of the event, suspended due to the COVID19 pandemic. Never.no produced and managed the live streams to every platform, moderated and published social media content, and integrated broadcast-standard graphics directly into key sessions, connecting avid music fans with exclusive content via a remote production workflow.
LD:TV was looking for an experienced content delivery team and a cloud-based graphics solution that could consolidate content and transform the event into a captivating multi-platform celebration to support big-name talent such as Billy Bragg and The Wedding Present, among others.
Like so many events and productions taking place during the age of Covid-19, the production faced many challenges such as assuring consistency over many locations, remotely, and with talent scattered across the globe.
The organisers were looking to extend content beyond the stream and immerse viewers into live Q&As and other social media sessions. The project exceeded a standard virtual event as it had to support multiple social platforms, requiring remote management and organizing streams, social media, talent, and graphics.
How we did it
Never.no provided extensive support to Long Division, including production services such as end-to-end remote production workflows, multi stream management, social moderation and graphics integration (both social and standard).
Prior to the event, the team orchestrated and tested an AWS’-hosted streaming production platform to enable the delivery of multiple pre-recorded and live feeds, which would be featured on Facebook Live, YouTube and Dice.fm, the online event app. We created a selection of bespoke graphics including full screen imagery, dynamic tickers, and pop-up templates to seamlessly push UGC (User Generated Content) into the streams. Event signposting and calls-to-action for interacting with the festival (and donating to its causes) were then burnt onto the pre-recorded content and ready for live playout.
In a quick turnaround, our consultants trained the LD:TV social media producers on Bee-On’s search and moderation, gave them the tools to search, moderate and push relevant UGC– including viewer’s images, comments and videos shared by viewers and performers at home via Twitter, Facebook and Instagram – and integrate with the range of HTML-graphics, ready for delivery. The production, graphics creation, creative direction and even guest management was handled from our Toronto base!
Supported by the BBC, the Arts Council and NME, LD:TV virtual festival opened with Samh performing live, patched into our remote production facility. His performance was bookended with live social comments and with festival messages incorporated in the ticker.
Following the success of the initial broadcast, LD:TV tasked us with additional streams in a last-minute addition to the delivery by hosting a programme of discussions with festival supporters in the music business. Notable guests included Tony Ereira, Director of label Come Play With Me, and musician and renowned journalist John Robb, founder of publication Louder Than War and original member of The Membranes.
There was a live Q&A with the Festival’s Team on Saturday evening, preceding the main performances.
Hosted by Festival Director Dean Freeman and with BBC’s Alan Raw Introducing, they discussed the Festival’s history and their future plans on a three-way live stream with Bee-On’s dynamic graphics and live audience input.
To finish the day, the main event streamed pre-recorded videos from past performers and friends of the festival, headlining Billy Bragg!
To give this show more of a live feel, we created social graphics for interstitials on and around the performances, and pushed live comments being on-screen seconds after they posted on social media.
“Long Division is a festival that I’ve followed over the years, but have never had the chance to attend. When I heard they had plans to move it online, I immediately got in touch. As conversations developed, it was clear that this event would be the perfect place to showcase our live production capabilities, and to deliver the streaming media for the festival. Our team created stunning graphics based on Long Division’s designs, and delivered a broadcast quality live streaming experience across multiple platforms”
"I was so impressed by the way the streaming and graphics worked for LD:TV, I've already been in touch with Never.no about getting them to manage my forthcoming At The Edge Of The Sofa event in August, an online version of my annual At The Edge Of The Sea festival."