USA Network & Red Lobster / Modern Family Sweepstakes

USA Network & Red Lobster / Modern Family Sweepstakes

Client: USA Network

Project: Red Lobster / Modern Family Sweepstakes helped USA Network and Red Lobster to celebrate real modern families by running a social sweepstakes during the network’s Modern Family marathon.

In the lead up to Friday’s 6-hour programming block, USA encouraged their social followers and viewers to share their family’s “Lobsterworthy” moments for a chance to see themselves on TV.

Viewers shared photos of how their family celebrates using hashtag #LobsterworthSweepstakes for a chance to win a $50 Red Lobster gift card or see their photo live during Modern Family.’s social moderation platform Bee-On was used to collect and moderate the incoming social content before publishing to broadcast and digital.

A selection of viewer-submitted photos were shown during the Modern Family marathon. Additionally, all submissions were displayed in a digital wall on the USA website.

Social sweepstakes such as this are a great way for broadcasters to engage with their audiences and seamlessly integrate sponsorship into the content.