fbpx Skip to content
never.no
  • Home
  • What We Do
    • Content Moderation
    • Voting & Polling
    • Real Time Graphics
    • Competitions
    • Personal Response
    • Dynamic Ad Campaigns
    • Viz Social powered by Never.no
  • Work
  • Blog
  • About
    • FAQ
    • Privacy Policy
  • Home
  • What We Do
    • Content Moderation
    • Voting & Polling
    • Real Time Graphics
    • Competitions
    • Personal Response
    • Dynamic Ad Campaigns
    • Viz Social powered by Never.no
  • Work
  • Blog
  • About
    • FAQ
    • Privacy Policy
Contact Us
  • In Work

Breast Cancer Now and #wearitpink

December 13, 2019

Client: - Breast Cancer Now Project: - #wearitpink Personal Response Campaign

Breast Cancer Now’s wear it pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month in October, thousands of amazing people wear it pink in their communities, schools or workplaces for the UK’s largest breast cancer charity. We developed a Personal Response Campaign to help them thank their supporters.

And since their first event in 2002, together they’ve raised over £33 million for our vital research. Research that’s working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so they can stop the disease taking lives.

The challenge: With Breast Cancer Now’s wear it pink day taking place on Friday 18th October, Breast Cancer Now needed a way to get people to engage with supporters on social media and in return for the support, show thanks in a unique and personable way.

How we did it: Breast Cancer Now utilised the Bee-On platform to manage social engagement throughout their media campaign. Using the hashtag #WearItPink, supporters of the charity tweeted pictures of their fundraising efforts and of them spending the day donning pink clothing, doing bake sales and raffles, all to raise money for a fantastic cause.

Bee-On was truly put through its paces as it monitored engagement of the campaign including aggregation of social media, content moderation, filtering and publishing. The #WearItPink – Personal Response Campaign was implemented where supporters who were tweeting pictures and messages would receive a unique personalised video using the tweeted content in response as a thank you.

Here’s some shots of Bee-On in action…

The results: People and businesses from all over the country took part in fundraising for wear it pink. Thousands of pounds were raised for the charity – full amount TBC! – and we saw some truly incredible engagement results.

  • 1,405 personalised videos were shared on Twitter with a like rate of 105% and a retweet rate of 38%!
  • The overall engagement rate was 153%!
  • The campaign had a social reach of 1.88 million generating over 21,000 video views.

Here’s what Dan Papworth-Smyth, Head of Digital Engagement at Breast Cancer Now had to say about the campaign: 

“We were hugely pleased with the engagement we received from this year’s wear it pink personalised thank you messages. The Bee-On platform from Never.no was easy to use and helped us process record numbers of thank yous to our incredible supporters in a timely way.”

Below you can see our Bee-On personalised response tool in action. 

Get in Touch!
Breast-Cancer-Now Campaign Charity Digital Personal-Response Social Social-Video Twitter UK
FacebookTwitterLinkedIn
Streaming media europe 101 2019
Never.No Makes The 2019 Streaming Media Europe 101 List
Previous
ABC and Q&A
Next
Linkedin
Twitter
Facebook
Instagram
Youtube

© Never.no 2020

Newsletter

Never.no and Privacy
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.