Social Audience Powers the World Cup Of The Decade’s TV Show Format

January 31, 2020

Client: - Zeppotron Project: - The World Cup of the Decade

Hosted by Pointless’ Richard Osman and starring the likes of Alex Brooker and Lorraine Kelly, The World Cup of the Decade was broadcast in 2019 taking a look back to the last 10 years. Exploring a decade of film, TV and songs, it invited viewers to take a trip down memory lane with the hosts announcing winners in each category, and an overall winner for each group.

In the run-up to the show, Richard Osman hosted a World Cup-style tournament on Twitter where the public could vote in each of the five categories covered. And that is where Bee-On came in. The producers needed a way to run polls on Twitter and easily gather the answers into one place. Twitter Polls on each topic ran for two weeks prior to the show. Each of the five categories had 16 options. The number of options made the process a little trickier, but Bee-On’s software helped simplify. 

How we did it: Over the two weeks and for each category, Richard Osman ran four separate Twitter polls across each individual category, which in turn would have four winners of each poll. He would then do another two Twitter polls with the four choices left standing. The last two winners were then also chosen by the public. Throughout each of these stages, all poll results were visible to the general public.

For the final stage, Richard Osman then sent a call-to-action out to followers to vote using a hashtag and their vote. So, for example, if someone was voting for David Attenborough as Best Celebrity, they would use the hashtag #WorldCupOfTheDecadeDavidAttenborough.

It was at this point that Bee-On kicked in!

Bee-On harvested tweets throughout all stages, but using time filters, Bee-On counted votes using its polling engine when hashtags were used in the final stage. Bee-On was also able to determine who posted each vote and can also controlled how many votes each account coud cast (in this case it was limited to one vote per user), so Bee-On was able to guarantee no one was counted twice.

The results: Zeppotron wanted to keep the final results hidden from the general public, and reveal the outcome in the show – aired on 27th December 2019 on Channel 4, at 9 PM. Bee-On was the perfect solution as it counted the results easily, ensured that voting was fair, and kept the results on the down low.

Here are the final winners! Do you agree?

Biggest Celebrity – David Attenborough

Song – Uptown

New Stuff – Emojis

TV Show – Sherlock

Film – Toy Story